Fire-and-forget configuration to keep past customers engaged.
Send exactly the right message at exactly the right time to exactly the right customer.
Start seeing results in minutes. Without wading through oceans of configuration screens.
Continues to learn and improve from your data, not just some generic assumptions.
Start first with simply knowing who comes back. Say you invest $10.76 in marketing costs for every sale you make. Does that investment ever lead to repeat purchases? How many of those customers come back? Is any of this improving over time? Retention Factory tells you this, and more, in simple, understandable terms.
In addition to knowing how many customers come back, it’s also useful to know when they come back. If 75% of your customers come back within 45 days or they don’t come back at all, then offering discounts and enticements after 45 days is basically free money. Retention Factory tells you what the “sweet spot” is for these discounts and can even offer them automatically.
Lastly, are certain products commonly purchased in a sequence? For example, if you sell seed packets for backyard gardens, then most likely customers will first buy basics like lettuce and tomatoes, and then branch out into more exotic plants like kiwano melon and romanescu. Retention Factory automatically detects purchase sequences like these and messages customers who bought Product A that they might also want to buy Product B. And it does it at just the right time for maximum conversion.
We tell you who comes back, when, and why.
Here at Pollen, we’re laser focused on giving you actionable insight that helps you turn one-time customers into repeat business. It’s that simple.
You may be thinking: “Great, yeah you can do all this, but only after I’ve spent days ploughing through endless, confusing configuration screens and byzantine formulas, right?”
Unlike our competitors, we’re focused on getting you set up as soon as possible with as little effort as possible. Start seeing results with literally only minutes of work. And improve those results incrementally with as much or as little setup as you’re ready to invest.
First, we suck in order data from your existing eCommerce platform and use it to find interesting purchase patterns. For the first time ever, you’ll know answers to questions like these: Are my customers coming back? When do they come back?
Once you know how many customers come back, we help you understand why they came back and what to do about it. What products to returning customers purchase most often? What did they purchase previously? When is the right time to start offering discounts to save the relationship?
Finally, we’ll automatically send email to your past customers to try to bring them back for more. And we won’t spam them with one-size-fits-all generic newsletters. We’ll send them hyper-targeted email built just for them.
$10.76 in marketing for one sale isn't nearly as profitable as $10.76 for two or three sales. It's just math.
Tim Cull, Managing Director
Right in the heart of Berkeley, CA, just steps from the world famous University of California, our worldwide headquarters put us in the center of the action. Give us a call or just drop by to visit:
2161 Shattuck Ave, Suite 320
Berkeley, CA 94704
Come on, drop us a line!